Basically, there is no difference between joint venture marketing, cross-promotion & barter marketing.

They are all synonyms as far as we are concerned.

Joint venture marketing is a term more used by USA affiliate marketeers. It's often called JV marketing.

Cross-promotion is a more generic term used by eBay, larger corporations and general marketing professionals. We also prefer this term at IntroNiche as it is a little broader.

Barter marketing is a term more used by European marketeers.

But what's in a name?

It's all about promoting non-competing businesses sharing the same niche market for mutual benefit.

Joint venture marketing, cross-promotion & barter marketing share the three golden advantages:

• Credible: get recommended to somebody’s clients
• Cheap: closed barter deals save cash
• Targeted: access heavily involved microniche markets

We hope IntroNiche can help you with all your joint venture marketing, cross-promotion & barter marketing needs!